Analyzing Destination Images: A Perceptual Charting Approach

Abstract

Heterogeneity of perceptions is a neglected issue in market segmentation studies. Only recently parametric approaches toward modeling segmented perception-preference structures such as combined MDS and Latent Class procedures have been introduced. A completely different nonparametric method is based on topology-sensitive vector quantization (VQ) for consumers-by-brands-by-attributes data. It maps the segment-specific perceptual structures into bar charts with multiple brand positions exhibiting perceptual distinctiveness or similarity. A brief introduction into the VQ methodology is followed by a sample study on three urban destinations competing on the world travel markets. City images serve as the underlying behavioral constructs. Preferential data are based on respondents' comes-closest-to-ideal-city judgments and incorporated into the perceptual positions of city profiles. Perceptual charting works on two levels of aggregation named prototypes and perceptual sub-structures. The results demonstrate how this method prevents the analyst from drawing erroneous conclusions due to uncontrolled aggregation.     

包拯形象脸谱化成因分析

历史上真实的包拯身材矮小、皮肤白皙,与民间传说乃至文学作品里的包拯简直判若两人,这一现象背后究竟隐秘什么样的原因呢?本文试图从民间神话传说、文化环境、政治气候、脸谱艺术本身等方面对之进行探讨,以期达到解惑释疑之目的。     

谈服装品牌中的视觉营销策略研究

一直以来,视觉营销仅仅被作为市场营销层面上一部分销售技术的总和。而在品牌竞争日趋激烈的今天,顾客的注意力就是企业的效益。视觉营销不再只被作为一种实用的技巧,而是被看作一项重要的营销策略、一个完整的系统工程,贯穿品牌整个运作过程的始终。视觉营销策略作为企业有效竞争力,已经成为服装品牌企业在新竞争环境下的新的营销战略思想。     

含硼聚硅铝的形貌结构研究

向聚硅酸中引入Al3+、B,制得稳定性更好的高效絮凝剂含硼聚硅铝(PASB)。用电子显微镜观察分析了PASB的形貌,用红外光谱和X-射线研究了其中B、铝离子及其水解产物与聚硅酸的相互作用情况,并对其电学特征进行了考察。结果表明B、铝离子及其水解产物和聚硅酸等多种组分之间有相互作用,形成了尺度更大的聚集单元。PASB的这种特殊结构是其具有良好稳定性和混凝性能的根本原因。     

Body image as a leisure constraint: Examining the experience of aerobic exercise classes for young women

Abstract

Previous research has shown that women, and especially young women, in this culture experience pressure to be thin. Although considerable research has been directed toward the investigation of body image and its relationship to psychological health and self‐image, the impact of body image on leisure behavior has not been adequately addressed, nor has body image received much attention as a potential leisure constraint. The purpose of this study was to investigate ways in which body image might function as a constraint to young women's participation in aerobic exercise classes. The study used both quantitative and qualitative methods, including a survey of 190 women undergraduate students and in‐depth interviews with a sub‐sample of 11 students. The qualitative data are the main focus of this analysis. The data indicated that body image did not seem to prevent participation or constrain levels of participation in aerobics. Nevertheless, body image concerns were shown to constrain the enjoyment of aerobics as a leisure activity, and this reduction of enjoyment was related to the clothing worn for aerobics and to competition over appearance and body weight among participants. The findings also showed that body image functioned as a constraint into participation in that body‐image‐related concerns were a major motivating factor exerting pressure on young women to participate in aerobics. In sum, the study suggested that body image can constrain leisure in some situations, although it is not a constraint in the traditional sense of preventing participation. The implications of these findings for the conceptualization of leisure constraints were discussed. Furthermore, some practical implications for the provision of aerobics classes were provided.     

The relationship between airport image,national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)

This study examines the relationship between airport image and passengers delight in the context of a low cost carrier terminal in Malaysia. It also seeks to investigate the moderating effect of the airport's national identity on the predicted relationship between the two main constructs. The research, involving 200 passengers (foreign tourists), employed Hierarchical Moderated Regression as the main method of data analysis. The results revealed that there is a strong positive relationship between the airport image and passengers delight, and that national identity helps strengthen the relationship of the main effect.     

行动导向教学法在《图形图像处理》课程中的应用

行动导向教学并不是一种具体的教学方法,而是以行动或者工作任务为导向的一种职业教育指导思想与策略,由一系列的以学生为主体的教学方式和方法组成。本文旨在从行动导向教学法的概念出发,对行动导向教学法的内涵进行分析,进而探讨行动导向教学法在《图形图像处理》课程教学中的应用,更好地实现《图形图像处理》课程教学与行动导向有机结合,全面地提升学生的专业技能和职业素养等职业能力。     

Effects of Negative Brand Information: Measuring Impact of Celebrity Identification and Brand Commitment

ABSTRACT

This study investigates the relationship between negative brand publicity and a celebrity endorser. First, it explores whether identification with a celebrity moderates the relationship between negative brand publicity and evaluation of a celebrity endorser and a brand. Second, it delves into whether consumers’ brand commitment moderates the relationship between negative brand publicity and evaluation of a celebrity endorser and a brand. And the study poses the research question, “Does negative brand information impact consumer evaluation of a celebrity endorser, a brand, and purchase intention?” A 2 × 2 between-subject factorial design was used to test the proposed hypotheses. The two factors are level of identification with a celebrity endorser (low or high identification) and level of brand commitment (low vs. high brand commitment). The study found that negative brand publicity had negative impacts on the celebrity endorser, brand evaluation, and purchase intention.     

Factors influencing repeat visits to a destination: The influence of group composition

This paper is an analysis of the likelihood for repeat visits to a sun and sand destination by tourists. For this purpose, an empirical study was conducted using tourists who had visited the destination. The analysis took into account the travelling group composition. The results showed that, for the total tourist sample, overall satisfaction had the biggest influence on the decision of whether to revisit a destination, while the least important influence was the tourist's perceived image. These influences varied, however, when different travelling group compositions were considered. The results are of vital importance in tourism management policies, because they can contribute to the better design and development of tourism promotion strategies.     

品牌与善因的匹配对善因营销的影响研究

通过文献回顾分析了企业与善因的匹配对善因营销效果的影响,结果发现,这种匹配对善因营销效果的影响不仅与消费者感知的匹配程度有关,同时还取决于消费者感知到的匹配类型(形象匹配与功能性匹配),以及许多调节变量(产品类型、购买情境、消费者对企业和善因的涉入及熟悉程度等)的影响。进而总结了目前研究的空白和不足,为未来的研究提出了建议。